A curated selection of case studies across global brands where strategy, creativity, and execution combine to move business metrics. Click to view:
- Eventbrite — Creator Crush Campaign
- airSlate — Brand Consolidation & Growth Framework
- Google ATAP — Creator GTM Program
- O’Reilly Media – #IoTChat
- Sweet Retreats – UI/ UX Design
- Les Mills – Email & Lifecycle
- Video & Press Samples
Eventbrite — Creator Crush Campaign
Role: Creative Strategy & Campaign Lead
Focus: Cultural storytelling, creator partnerships, community activation
Challenge:
Highlight the emerging creators shaping local culture, and strengthen Eventbrite’s identity as the platform for people who make things happen—not just a ticketing tool.
Approach:
• Created a nomination-driven recognition program to surface diverse creators across food, music, wellness, and community.
• Built editorial features and visual storytelling to bring creators’ stories to life across channels.
• Activated creator-led distribution and partner amplification to expand reach and authenticity.
Outcome:
• Strong organic engagement and high emotional resonance around creator stories.
• Deeper trust and visibility within key creative communities.
• Helped position Eventbrite more clearly as a cultural brand, not just a transactional platform.
airSlate — Brand Ecosystem consolidation & Growth Framework
Role: Senior Brand & Growth Strategist
Focus: Multi-brand alignment, content ecosystem design, cross-channel growth, high-performing campaigns, workflow automation
Challenge:
airSlate’s rapid acquisition streak (pdfFiller, signNow, Instapage, US Legal, DocHub) left the company with overlapping brands, inconsistent messaging, and scattered social presences. Performance was uneven and workflows were inefficient. The organization needed a unified, data-informed content engine that could scale.
Approach:
• Audited performance across all major channels and brands to identify behavioral patterns, gaps, and growth levers.
• Rebuilt content pillars, themes, and narrative angles informed by audience and platform insights.
• Implemented a new end-to-end workflow connecting strategy, creation, approvals, distribution, and reporting.
• Launched high-performing multi-asset campaigns that modernized brand storytelling and improved engagement quality.
• Overhauled tooling and automation, replacing legacy systems and reducing operational overhead.
• Introduced performance dashboards and reporting cadences to align marketing, product, and leadership around shared KPIs.
Outcome:
• 570% year-over-year increase in video views.
• 41% increase in engagement rate.
• 391% increase in organic clicks.
• Roughly 75% reduction in software spend by consolidating tools and workflows.
• A scalable, data-backed content ecosystem used across the product suite.
Google ATAP — Creator GTM Program
Role: Marketing & Creator Partnerships Lead
Focus: Fashion + tech positioning, micro-influencer strategy, early cultural adoption, GTM storytelling
Challenge: Position brand as a viable player in the fashion-tech space ahead of its next-stage product narrative rollout. Reach highly discerning early adopters with product stories they find credible.
Approach:
• Partnered with agency to identify, vet, negotiate, and brief 90+ creators across fashion, tech, athletics, travel, and lifestyle to produce high-credibility product demos and storytelling across. channels showcasing Jacquard as intuitive, stylish, and seamless.
• Developed a cohesive narrative around smart wearables as a lifestyle enhancement, not a novelty — including content highlighting features like ride-share integrations with Lyft and Uber.
• Aligned cross-functional teams within Google ATAP around a clearer, more culturally attuned product story while preserving necessary confidentiality around emerging tech.
Impact:
• 118K+ engagements, 391 posts, $106K EMV, and 133% follower growth across tracked channels.
• Generated high-quality micro-influencer video content that elevated the brand’s aesthetic and supported conversations with future premium partners.
• Established early cultural credibility for Jacquard among fashion and tech tastemakers.
O’Reilly Media – #IoTChat Live Series
Role: Campaign Producer & Community Lead
Focus: Live community programming, thought leadership, cross-channel engagement
Challenge:
Drive awareness, pre-event excitement, and ticket demand for O’Reilly’s Solid conference while giving audiences a “sneak peek” into the speakers and topics they’d experience live.
Approach:
• Produced a four-week #IoTChat series featuring Solid conference speakers and partner experts.
• Built engagement mechanics such as ticket and swag giveaways to reward participation.
• Hosted a Reddit AMA to extend the conversation into developer communities.
• Created multi-channel promotion across social, email, and O’Reilly-owned properties.
Impact:
• 400+ live attendees across the series
• 4.2M total reach
• $200K+ equivalent media value
• Strong lift in pre-conference engagement, attendee networking & awareness, ticket demand, and visible revenue
Sweet Retreats – UI/ UX Design
Role: Designer, Brand Strategist
Focus: Digital transformation, conversion optimization, premium brand elevation
Challenge:
Sweet Retreats, a long-running aerial and acrobatics retreat company, had an outdated and cluttered website that didn’t match the immersive, high-touch experience they delivered in person. The site felt more functional than aspirational, and booking paths were not intuitive.
Approach:
• Overhauled the entire site architecture for clarity and intuitive flow
• Modernized the visual identity to match the brand’s immersive, boutique feel
• Reduced clutter and curated higher-impact imagery
• Rewrote site copy for warmth, clarity, and stronger positioning
• Improved mobile experience and simplified the sign-up funnel
Impact:
• A visually cohesive, high-end website aligned with the brand’s immersive retreat experience reflective of the artistry and emotional magic of their retreats
• Clearer user journey, streamlined navigation, and higher-quality leads
• Stronger brand trust and emotional resonance with prospective attendees
LES MILLS – Email marketing & lifecycle
Role: Digital Product Manager & Email Strategy Lead
Focus: Digital expansion, lifecycle strategy, content-driven conversion
As a Digital Product Manager for LES MILLS On Demand, I created a top-performing email series that increased product education and accelerated subscription adoption.
Challenge:
LES MILLS was traditionally a live-class fitness brand with a large, underused email list and no established digital lifecycle strategy. As they launched LES MILLS On Demand, they needed a way to re-engage their list, educate members about streaming, and convert them into paying digital subscribers.
Approach:
• Audited dormant email database and built a re-engagement strategy
• Built a multi-part educational series to introduce digital workouts and reduce friction for existing class participants.
• Positioned LES MILLS On Demand as a natural extension of the in-studio experience, not a replacement.
• Partnered with creative, product, and content teams to produce hero assets and copy
• Designed an acquisition and nurture funnel connecting email content to trial and subscription.
• Supported the Cyber Monday push with a coordinated launch plan and complementary editorial content.
Impact:
• 600+ new user signups in one day during Cyber Monday launch
• Reactivated a previously dormant email list into a warm, converting audience
• Established the company’s first digital lifecycle system to support ongoing streaming growth
• Bridged the customer experience gap from in-person classes to streaming
O’Reilly Media – Reddit AMA SPOTLIGHT SERIES
Role: Community Program Producer
Focus: Developer community engagement, thought leadership activation, revenue-driving community programming
Challenge:
O’Reilly needed to position thought leaders and authors as accessible voices in the notoriously skeptical tech developer community while driving measurable learning product sales and conference registrations.
Approach:
- Designed and produced a Reddit AMA (Ask Me Anything) series featuring O’Reilly’s most influential voices—Tim O’Reilly (Company Founder/CEO), Andreas Antonopoulos (Bitcoin expert), and Matei Zaharia (Apache Spark creator).
- Coordinated “war room” operations: executive briefings on Reddit culture, real-time moderation, question curation, and response coordination during live events.
- Embedded trackable discount codes directly into AMA content to tie community engagement to revenue.
- Managed cross-platform promotion driving traffic from O’Reilly-owned channels to Reddit’s developer communities.
Outcome:
- 1,044 combined upvotes and 1,169+ comments across series
- Generated authentic engagement with highly technical audiences
- Direct revenue contribution to $300K+ annual impact from community-driven campaigns
- Established repeatable AMA framework for ongoing thought leadership programming
More Moments I’ve Loved Creating
Here are additional projects that highlight the range of brand, editorial, and product-focused storytelling I bring to the table.
Press & Articles
airSlate – Inclusive Hiring
Video & Media
Invested Success – Podcast Episode Sample: guest star Kara Goldin(Interview, narrative hosting, and founder storytelling.)
StirCrazi eCom Teaser
Collaborated with director Joshua Applegate to produce a high-energy, 15-second teaser for the launch rollout for tipsy tea line. Managed concept development, scripting, motion-graphics direction, and campaign rollout strategy — ensuring the piece aligned with brand tone while driving awareness and launch momentum.
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