For work samples and case studies, visit my portfolio, or download my résumé here.
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airSlate – Head of Community & Social, Sr. Content Marketing Manager
• Scaled company visibility with a full-funnel content and platform overhaul, driving a 570% YoY increase in video views, 41% lift in engagement rate, and 2.7K new followers.
• Rebuilt the brand’s multi-product content ecosystem (pdfFiller, signNow, Instapage, US Legal) into a unified, insight-driven growth engine.
• Overhauled marketing operations and automation, reducing tool spend by 75% and improving cross-functional workflow efficiency.
• Elevated brand storytelling and thought leadership through high-performing editorial, partnerships, and DEIB-aligned campaigns.
• Improved B2B customer engagement by 55% and increased content link clicks by 68% through strategic narrative development and refined distribution.
Handshake – Corporate Editorial Manager
• Owned content strategy and editorial calendar, writing and editing across surfaces (website, blog, social, email copy, launch assets, and more) for employer, university, and international audiences. Ghostwrote editorial voice for executive team and CEO. Partnered with DEIB and early-career ed teams to shape messaging frameworks.
• Partnered with lifecycle to drive thought-leadership for Series E announcement, resulting in 7,000+ clicks and 600+ followers in 24 hours
• Built live-event coverage campaigns (WSJ Jobs Summit, ASU+GSV Summit, Forbes 30 Under 30) resulting in format that broke new record highs for brand’s top-performing content, achieving 759 reactions, 50 reposts, and 28 comments across six flagship posts
Eventbrite – Marketing Specialist, Creator & Consumer Content
• Built Creator Crush, a signature recognition program highlighting emerging creators and strengthening Eventbrite’s cultural identity.
• Developed a global channel strategy that unified brand presence and prioritized long-term engagement over fragmented local accounts.
• Forged partnerships with media brands like Eater, Fader, and Refinery29 to amplify reach and position Eventbrite as a cultural storytelling platform.
• Produced high-impact creator features, customer stories, and event-driven campaigns that boosted engagement and brand affinity.
• Managed relationships with creators, founders, and industry partners to drive authentic, organic momentum.
Google via Adecco – Creator Partnerships & GTM Strategist
• Identified, sourced, and negotiated with 90+ niche tech creators for hardware and emerging-tech GTM campaigns.
• Drove 118K+ engagements, 391 creator posts, and $106K+ in earned media value through carefully vetted creator partnerships.
• Collaborated with product, brand, legal, and operations to deliver launches on time and in compliance with strict guidelines.
• Developed GTM playbooks, messaging frameworks, and briefing systems for creator-led rollouts.
O’Reilly Media – Strategy & Community Marketing Manager
• Generated $28K+ in revenue by building and managing 55+ community meetups with sponsored partners.
• Produced the #IoTChat live series (400+ participants, 4.2M reach, $200K+ value), strengthening pre-conference momentum for O’Reilly Solid.
• Developed recurring community programming, editorial storytelling, and influencer partnerships that increased loyalty and engagement.
• Supported high-visibility editorial launches that elevated O’Reilly’s thought leadership across emerging tech disciplines.
Disney – Digital Producer / Global Marketing Coordinator
Oversaw digital content production for major franchise campaigns, coordinating cross-functional teams in a fast-paced, high-stakes environment. Built discipline, creative range, and a sharp instinct for delivering high-quality work under pressure.
Other Clients & Projects
I’ve consulted for founders, agencies, nonprofits, and global brands across wellness, AI, education, e-commerce, publishing, and the creator economy. Work includes: brand strategy, UX writing, editorial leadership, funnel design, and full creative direction.
Core Capabilities
Brand & Growth Strategy Expert at designing clear, scalable strategies that align audience psychology, market needs, and business goals. Known for turning creative ideas into profitable, repeatable systems.
Storytelling & Creative Direction Develop compelling narratives and multi-channel creative that elevate brand presence, deepen emotional resonance, and drive measurable engagement across social, editorial, and email.
Data-Informed Decision Making Translate performance metrics and behavioral insights into focused strategies that maximize ROI, improve content effectiveness, and guide business priorities.
Cross-Functional Leadership Skilled at partnering across product, design, engineering, executive teams, and customer-facing functions to bring complex initiatives to life with clarity, momentum, and alignment.
If you’re building something meaningful and want a partner who brings clarity, creativity, and momentum, I’d love to talk.
Ready to explore how I can spark success for your next chapter?
“CREATIVE, SMART, HIGH-ENERGY, RESPECTFUL, AND WITTY, ANNALIS WILL ADD A GREAT DEAL TO ANY COMPANY WISE ENOUGH TO HIRE HER,” – CRAIG GRANT, CREATIVE DIRECTOR, GRANT & ASSOCIATES
