For work samples and case studies, visit my portfolio, or download my résumé here.
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airSlate – Senior Brand & Growth Strategist
• Scaled company visibility with a full-funnel content and platform overhaul, driving a 570% YoY increase in video views, 41% lift in engagement rate, and 2.7K new followers.
• Rebuilt the brand’s multi-product content ecosystem (pdfFiller, signNow, Instapage, US Legal) into a unified, insight-driven growth engine.
• Overhauled marketing operations and automation, reducing tool spend by 75% and improving cross-functional workflow efficiency.
• Elevated brand storytelling and thought leadership through high-performing editorial, partnerships, and DEIB-aligned campaigns.
• Improved B2B customer engagement by 55% and increased content link clicks by 68% through strategic narrative development and refined distribution.
Handshake – Brand & Launch Strategist
• Led creative and content strategy for the company’s Series E announcement, generating 7,000+ clicks and 600+ new followers in a single day.
• Partnered with DEIB and executive teams to strengthen inclusive brand messaging and unify tone across channels.
• Produced employer-branding campaigns that centered transparency, belonging, and measurable impact for early-career talent.
Eventbrite – Creative Strategy & Campaign Lead
• Built Creator Crush, a signature recognition program highlighting emerging creators and strengthening Eventbrite’s cultural identity.
• Developed a global channel strategy that unified brand presence and prioritized long-term engagement over fragmented local accounts.
• Forged partnerships with media brands like Eater, Fader, and Refinery29 to amplify reach and position Eventbrite as a cultural storytelling platform.
• Produced high-impact creator features, customer stories, and event-driven campaigns that boosted engagement and brand affinity.
• Managed relationships with creators, founders, and industry partners to drive authentic, organic momentum.
Google via Adecco – Creator Partnerships & GTM Strategist
• Identified, sourced, and negotiated with 90+ niche tech creators for hardware and emerging-tech GTM campaigns.
• Drove 118K+ engagements, 391 creator posts, and $106K+ in earned media value through carefully vetted creator partnerships.
• Collaborated with product, brand, legal, and operations to deliver launches on time and in compliance with strict guidelines.
• Developed GTM playbooks, messaging frameworks, and briefing systems for creator-led rollouts.
O’Reilly Media – Strategy & Community Marketing Manager
• Generated $28K+ in revenue by building and managing 55+ community meetups with sponsored partners.
• Produced the #IoTChat live series (400+ participants, 4.2M reach, $200K+ value), strengthening pre-conference momentum for O’Reilly Solid.
• Developed recurring community programming, editorial storytelling, and influencer partnerships that increased loyalty and engagement.
• Supported high-visibility editorial launches that elevated O’Reilly’s thought leadership across emerging tech disciplines.
Disney – Digital Producer / Global Marketing Coordinator
Burbank, CA
Oversaw digital content production for major franchise campaigns, coordinating cross-functional teams in a fast-paced, high-stakes environment. Built discipline, creative range, and a sharp instinct for delivering high-quality work under pressure.
Other Clients & Projects
I’ve consulted for founders, agencies, nonprofits, and global brands across wellness, AI, education, e-commerce, publishing, and the creator economy. Work includes: brand strategy, UX writing, editorial leadership, funnel design, and full creative direction.
Core Capabilities
Brand & Growth Strategy Expert at designing clear, scalable strategies that align audience psychology, market needs, and business goals. Known for turning creative ideas into profitable, repeatable systems.
Storytelling & Creative Direction Develop compelling narratives and multi-channel creative that elevate brand presence, deepen emotional resonance, and drive measurable engagement across social, editorial, and email.
Data-Informed Decision Making Translate performance metrics and behavioral insights into focused strategies that maximize ROI, improve content effectiveness, and guide business priorities.
Cross-Functional Leadership Skilled at partnering across product, design, engineering, executive teams, and customer-facing functions to bring complex initiatives to life with clarity, momentum, and alignment.
Interests
Purpose-driven entrepreneurship, animal welfare and TNR advocacy, plant-forward strength training, nutrition science, investing, ethical growth, minimalism, and travel.
If you’re building something meaningful and want a partner who brings clarity, creativity, and momentum — I’d love to talk.
Ready to explore how I can spark success for your next chapter?
“CREATIVE, SMART, HIGH-ENERGY, RESPECTFUL, AND WITTY, ANNALIS WILL ADD A GREAT DEAL TO ANY COMPANY WISE ENOUGH TO HIRE HER,” – CRAIG GRANT, CREATIVE DIRECTOR, GRANT & ASSOCIATES
