Google ATAP — Creator GTM Program
Role: Creator Partnerships Strategist
Focus: Product storytelling, niche influencer strategy, GTM
At Google ATAP, I supported the launch of Jacquard by Google wearable tech platform. My work spanned product storytelling, editorial content, and launch messaging for a next-generation interaction technology built into everyday objects.I led community engagement, GTM strategy and content development for a visionary wearable-tech platform blending fashion and technology.
In this role. I built an integrated storytelling system that educated consumers on Jacquard’s capabilities, onboarded new users, and positioned the brand as a luxury tech innovator. My work included developing content pillars, creating evergreen educational assets, producing emotional lifestyle stories, and architecting CRM funnels that nurtured prospects from awareness to advocacy.
My approach was to translate highly technical engineering concepts into accessible, human-centered narratives that helped users understand why the tech mattered. This meant working closely with engineering, product, and creative teams to build a unified content system.
Jacquard’s launch was met with strong press coverage, clear product comprehension, and high engagement across marketing assets — validating the power of strategic editorial framing for emerging technology.
Through Adecco, I led partnerships with 90+ tech creators to support product launches inside Google ATAP’s hardware ecosystem. I sourced, vetted, negotiated, and briefed creators while coordinating with legal, product, and brand teams.
The result: deeply credible content from niche influencers whose audiences trust technical accuracy. My approach combined strategic messaging, high-end visual identity, and creator partnerships to build brand love, spark word of mouth, and demonstrate how Jacquard transforms everyday objects into connected experiences.
Impact:
• 118K+ engagements
• 391 creator posts
• $106K earned media value
• 133% audience growth across tracked channels
I also executed high-impact community activations, including Jacquard’s presence at TECH Fashion Week, where I managed live social coverage, demos, influencer engagement, and UGC amplification. The event drove 2,910+ impressions, reached 604+ accounts, generated 12 UGC posts, and increased followers, strengthening Jacquard’s footprint in fashion-tech circles.
Samples: Viral Tweet | Influencer Video | REMODE A List Endorsement | SF Fashion Week Demo | MSI Chicago Exhibit
