Case Study: Handshake

During my contract with Handshake, I owned day-to-day publishing, content development, audience engagement, and cross-functional collaboration with leadership, DEIB partners, and the early-career education team. My role focused on translating complex labor-market insights and early-career topics into accessible, high-impact content for Handshake’s rapidly growing professional audience.

I led the messaging strategy for the company’s Series E announcement — producing a launch moment that drove 7,000+ clicks and added more than 600 new followers in a single day. Beyond the announcement, I maintained the brand’s editorial pipeline, shaped thought-leadership narratives, and ensured a consistent, mission-aligned voice across all channels. By elevating clarity, warmth, and strategic timing, I helped Handshake strengthen its position as the leading career network for Gen Z and early-career talent.

Impact:

Led content and brand strategy for the company’s Series E announcement, resulting in 600+ new followers and 7,000+ clicks in one day.
Developed messaging frameworks aligned with the company’s DEIB values.
Produced high-impact employer brand and culture campaigns during a period of significant growth.

Annalis Clint

High-impact creative growth strategy for companies on the rise.

Case Study: Handshake